From question to product in one click: the AI chatbot strengthens Horeca Supply

From the very beginning, the collaboration between HorecaSupply and Chatwize was built on depth and customization. The chatbot was not only enriched with product knowledge but also enhanced with intelligent features specifically tailored to the needs of the webshop.

The integration of the chatbot on our website went smoothly, and the ChatWize team is always ready to support us. We can continuously optimize the chatbot’s responses ourselves, allowing us to keep improving our customer service.

- Mike Verheul, Digital marketer at Horecasupply

The impact in numbers

Interactions Outside Office Hours

38%

Questions Automatically Answered in the First Weeks

251+

Custom solutions that go beyond standard AI

Chatwize developed a custom article number API that allows customers to enter a product code directly in the chat and instantly receive a link to the corresponding product page. The solution runs on a dedicated, secure server environment — completely independent from external platforms — ensuring maximum speed, stability, and data security.

A digital assistant that feels like Horeca Supply

The chatbot has been thoroughly trained on HorecaSupply’s comprehensive product and service information. It understands questions about orders, packaging, and business purchases, providing relevant answers instantly — 24/7, without waiting times. Every interaction feels professional, accurate, and reliable.

Optimization as an ongoing process

During the pilot phase, Chatwize actively supported HorecaSupply in analyzing and optimizing chatbot performance. Based on conversation data, trends and frequently asked questions were identified, leading to targeted improvements — such as better chat button visibility and contextual suggestions for popular topics.

This ongoing collaboration ensures that the chatbot evolves alongside the organization and its customers. It continues to become smarter, faster, and more personal — perfectly aligned with HorecaSupply’s ambition to combine efficiency with exceptional service.

The next step: smarter, more personal, future-ready

The collaboration between HorecaSupply and Chatwize goes beyond automation. The next phase focuses on deeper integrations with inventory and CRM systems, allowing the chatbot to provide real-time updates on product availability and order status.

With these advancements, HorecaSupply continues to lead the digital transformation of the hospitality sector. The AI assistant bridges technology and true hospitality, proving that digital service can be both efficient and genuinely personal.

Fully in your

Own style

The chatbot was visually customized to match the branding of Horecasupply.nl and seamlessly aligns with the website design.

Discover the impact for yourself

Want to give it a try? Schedule a demo now and discover how Chatwize can benefit your organization.

Book a demo